Owl's Lab Weekly Fashion Newsletter

Owl's Lab Weekly Fashion Newsletter: Week of April 27th!

2009-04-28T12:18:00.001-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter. This week we are featuring "Designer of the Week" Cynthia Vincent and "Trendsetter of the Week" Beyonce Knowles.
In our "Events at Owl's Lab" we remind you to save the date as we host the FLIRTEXTING book signing and launch party next Wednesday, May 6th, 2009 from 6:00 to 9:00 pm.

Owl's Lab got some exciting press this week after Danity Kane singer Aubrey O'Day came and shopped at Owl's Lab picking up some of the hottest new items for summer. In the "Owl's Lab in the News" section, you can check out these exciting press hits!
Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-04-28T12:15:00.003-07:00

DESIGNER OF THE WEEK: CYNTHIA VINCENT

When any fashion conscious girl hears the words “Twelfth Street”, the fabulous line TWELFTH STREET BY CYNTHIA VINCENT” consisting of trendy dresses, and silk blouses immediately comes to mind. But where did the designer Cynthia Vincent come up with this? It was actually name of the street in which she grew up on in Los Angeles, California; a street where her first design ideas emerged.
So where has this designer been since she left her home of twelfth Street? Cynthia Vincent began her training at the Otis Art Institute of Parsons School of Design under the M.A.G.I.C scholarship where upon graduation she received the Silver Thimble Award. After leaving school Vincent worked at several different fashion companies such as London-based Jane Ong & Co., Ltd. where she quickly rose to the position of head designer, and then in the U.S. at Harriet Selwyn. Vincent began her first company, St. Vincent, in 1993 but in 2002, she merged St. Vincent with another company allowing for Twelfth Street by Cynthia Vicnent to be born in 2003. Since 20003, Twelfth Street has become a favorite to celebrities like Gwyneth Paltrow and Bilson. Just last week at Owl’s Lab, celebrity shopper Aubrey O’Day picked out a Deep V-Neck Twelfth Street by Cynthia Vincent blouse and happily posed while paparazzi shots were snapped away!

Trendsetter of the Week

2009-04-28T12:15:00.001-07:00

TRENDSETTER OF THE WEEK: BEYONCE KNOWLES
What we love most about Beyonce, besides the fact that she celebrates "all the single ladies" is that whether it is day or night, she always makes fabulous fashion choices. Beyonce is one of the most versatile dressers and always looks awesome. Most celebs have paparazzi shots where they are caught unprepared and not exactly "camera-ready" in sweats, sans jewels, and hair disheveled; Beyonce on the other hand would never!

Even for a day of shopping, Beyonce was recently spotted walking the streets in torn denim, a burnout tank, fedora, and dangly earrings. She looked just as great as she does in her style hugging and leg flaunting dresses and cocktail wear.

When it comes to Beyonce's eveningwear she never neglects any aspect of her outfit. Notice at right how her white cinched waits dress didn't stop there. She paired it with gorgeous eye-grabbing earrings and embellished white pumps.

Beyonce has truly become an icon for the Owl's Lab girls; she demonstrates that each day it is important to wake up and want to look your best. You never know what may lay ahead and just as importantly... who you may see ;)

Events at Owl's Lab

2009-04-28T12:12:00.001-07:00

SAVE THE DATE!

Join Owl's Lab as we host the FLIRTEXTING Book Signing and Launch Party!

Meet co-authors Olivia Baniuszewicz and Debra Goldstein as they showcase their novel and enjoy shopping Owl's Lab with 15% off the entire store!

When: Wednesday, May 6th, 2009 from 6:00 to 9:00 pm

Owl's Lab: 20 East 12 Street between 5th Ave and UniversityNew York, NY 10003

Owl's Lab in the News

2009-04-28T12:11:00.001-07:00

This week Aubrey O'Day came and shoped at Owl's Lab! She came with an entourgae of friends and of course the most important member was her beloved maltisee Ginger. Aubrey picked up a Gypsy 05 maxi dress, a Twelfth Street Cynthia Vincent blouse, a Boy Meets Girl sweater and sundress, and much more!

Check out the hot blogs that SPOTTED Aubrey leaving Owl's Lab. Click the images to get linked to the articles!!

Owl's Lab Weekly Fashion Newsletter: Week of April 20th!

2009-04-20T12:02:00.000-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter.
This week we are featuring "Designer of the Week" Gina Nigrelli, who designs the amazing jewelry line JULES SMITH and then for the "Trendsetter of the Week" we feature Gossip Girl Jessica Szor whose adorable style we love to follow!

Reminder: this weekend is the SPRING BLING EVENT featuring:

*GYPSY 05 * EUGENIA KIM * JULES SMITH * JENNIFER ZEUNER * KAREN KEITH *
Necklaces, earrings, charm bracelets, belts, hats, maxi dresses, scarves, and more!

It's the perfect chance to stock up for mother's day!
In our "Owl's Lab in the News" section, we provide more exciting press hits!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-04-20T11:59:00.002-07:00

DESIGNER OF THE WEEK: GINA NIGRELLI

Gina’s interest in vintage fashion began while studying abroad in Harare, Zimbabwe, where she found herself sketching and collecting rare pieces. She formally began her fashion career as a merchandiser at Diesel in Las Vegas and then moved to Chicago where she earned a degree in fashion design at The International Academy of Design. She and her husband relocated to the Caribbean in 2006. It was on the island of St. Thomas where Gina created the JULES SMITH line, blending the influences of her life experiences, vintage fashion interests, and the innate jewelry culture she found herself residing in. In 2008, Gina’s appreciation for history, adventure and the fashion community led her to settle in Fort Greene, Brooklyn with her husband, where she could further expand the Jules Smith line in the home-base of New York City.

Gina Nigrelli’s JULES SMITH collection is reminiscent of influential runway looks of decades past, infused with modern day influences. Gina’s aesthetic marries her unique contemporary point-of-view with the classic statement-making trends of the 70’s and 80’s. She’s identified the free-spirited essence of the 70’s and the glamour and excess of the 80’s as her brand inspirations. JULES SMITH styles include bold cuffs, star motifs, engraved monochromatic animal print pieces, chain link silhouettes, vintage charms, rings and bangles.

Trendsetter of the Week

2009-04-20T11:59:00.001-07:00

TRENDSETTER OF THE WEEK: JESSICA SZOHR

Jessica Szohr’s character in our favorite show Gossip Girl is a very edgy artsy look and we love that she is able to take a lot of this flare into real life. The two things that Jessica rocks most often that we totally copy is her love for 1. skinny jeans and 2. fedoras. Whether walking the streets of NYC, dining at La Esquina with boo Ed Westwick, or hitting the red carpet for glam event, Jessica’s style is pretty consistent. A key lesson we have learned from Jessica is that we can stick with a style we love, like skinny jeans, but can keep it fresh season after season by changing up the colors. We have seen her in everything from slick grease jeans, light grey washed out colors, to classic bruiser J Brand skinnies. She then does a great job of mixing up the tops she pairs with her skinnies- she has done everything from girly floral tops like she did in her huge shoot for Lucky’s April 2009 issue, or she goes more punk rocker chic is an oversized Nation LTD tee shirt or leather motorcycle jacket. As for the fedora, who can blame her? Who doesn’t love a hat that cures any bad hair day and is absolutely adorable and trendy as well? Thanks Gossip Girl for the trend tips!!

Events at Owl's Lab

2009-04-20T11:55:00.001-07:00

SPRING BLING EVENT!
Multiple designers come together to bring you the most sought after accessories of the season all in one place. Stock up on the hottest new trends by Gypsy 05, Eugenia Kim, Jules Smith, Jennifer Zeuner, and Karen Keith. The Perfect chance to pick up Mother’s Day gifts and spruce up your spring wardrobe.

All trunk show items will be 15% off

Saturday, April 25th, 2009 1:00 TO 6:00 PM
Owl’s Lab 20 East 12th StreetNew York, NY 10003

rsvp: amanda@owlslab.com
Media RSVP: FYI Public Relations owlslab@fyir.com or 212-586-2240

Owl's Lab in the News

2009-04-20T11:54:00.001-07:00

This week Strictlyfab.com featured an Owl's Lab Faceoff!! Celebrities Denise Richards and Kat De Luna both tried on Mystique gladiator sandals while shopping in Owl's Lab and now strictlyfab.com wants to know who you think wore it best!!

Check it out now!

Owl's Lab Weekly Fashion Newsletter: Week of April 13!

2009-04-14T11:29:00.003-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter.

This week we are featuring "Designer of the Week"Rory Edelman of Rory Beca and the effortless icon Angelina Jolie as our "Trendsetter of the Week". Save the date for Saturday, March 25th!! In our "Events at Owl's Lab Section" we tell you about our upcoming Spring Bling Event featuring 5 different jewlery and accessories designers. It's the perfect chance to stock up for mother's day!

In our "Owl's Lab in the News" section, we are excited to announce that singer Estelle shot her My Space "The Fit" video at Owl's Lab and we have provided the link to check it out!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-04-14T11:29:00.001-07:00

DESIGNER OF THE WEEK: RORY EDELMAN
Meet Rory Edelman, the extremely young and driven designer of the cool and hip California based line Rory Beca.

Rory Beca, who is only 24 years old, began her line in 2006. Rory studied fashion at both the St. Martin’s School of Design in London and at the Boston School of Design, but Rory’s real break into the industry began when she was working alongside Deb McGuire, a designer and stylist in Los Angeles. Deb worked on the sets of the TV shows “Friends” and “Crossing Jordan”, and was able to get Rory’s product onto actors of the shows causing Rory’s name to become established.

Soon afterward, Rory introduced her first collection – “a line of one-of-a-kind hand knit scarves and tops created from rare and unusual yarns and vintage pieces”. Because of its uniqueness, a buyer at Henri Bendel in New York, asked if she would be interested in doing a trunk show and the trunk shows sold out almost instantly motivating Rory to expand her line.

From there, Rory transitioned into a collection of one-of-a-kind dresses for red carpet events, and then evolved into a full lifestyle line of ready-to-wear dresses, tops, and skirts.
At Owl’s Lab, we heart Rory Beca’s style; we always turn to the line to find the perfect skirt or blouse to polish off an adorable outfit or to prep us for a date night or a just night of flirting. Season after season, her bright colors and adorable silhouettes keep us coming back for more and more!

Trendsetter of the Week

2009-04-14T11:28:00.005-07:00

TRENDSETTER OF WEEK: ANGELINA JOLIE

Achieving Classic and Effortless Iconism Angelina Jolie has a way of always popping into my head when I'm struggling to get ready. What would Angelina do? I'm always enamored with her effortless style, and I know many other women are too!

What's almost humorous to me is the fact that Jolie keeps her look so simple that it’s her bare minimalism that draws us in! While other celebrities hire multiple stylist just to get them ready for their run to Starbucks, Angie always looks put together, without ever having anyone actually "put" her together. She wears black, white and gray all over - whether it’s trekking around with a just a trench on, or looking like mother earth in a maxi, she always looks so untried.

Another fashion note: her evening silhouettes are always clean, draped through the waist, and don either a boat neck shoulder or kaftan sleeve.

Angelina is a lot like our generations Jackie O - we remember what she wore just slightly, and for all the right reasons!

Events at Owl's Lab

2009-04-14T11:28:00.003-07:00

Events at Owl's Lab:

Mark your calendars for:

SPRING BLING EVENT!

Multiple designers come together to bring you the most sought after accessories of the season all in one place.
Stock up on the hottest new trends by Gypsy 05, Eugenia Kim, Jules Smith, Jennifer Zeuner, and Karen Keith.
The Perfect chance to pick up Mother’s Day gifts and spruce up your spring wardrobe
All trunk show items will be 15% off
Saturday, April 25th, 2009
1:00 TO 6:00 PM
Owl’s Lab
20 East 12th StreetNew York, NY 10003

rsvp: amanda@owlslab.com

Media RSVP: FYI Public Relations owlslab@fyir.com or 212-586-2240

Owl's Lab in the News

2009-04-14T11:28:00.001-07:00

"The Fit" with Estelle:

Check out Estelle grabbing some hot items like an Elizabeth & James leather jacket, Current/Elliott jeans and button down shirt, Sonia Rykiel Tee Shirt, and a Eugenia Kim Belt at Owl's Lab as she shoots her My Space "The Fit" video. See what this hot diva chooses for her personal stye now!!
Click this image to view her video!

Owl's Lab Weekly Fashion Newsletter: Week of April 6th!

2009-04-07T07:17:00.003-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter.
This week we are featuring "Designer of the Week"Ali Fatourechi of Genetic Denim, we are obsessed with Ashley Tisdale's style and are featuring her as our "Trendsetter of the Week", and we pick our favorite looks for Passover and Easter in our "Events at Owl's Lab Section".
In our "Owl's Lab in the News" section, we continue to keep you informed of where Owl's Lab is getting noticed in the weekly magazines and tabloids!!
Enjoy this week and Happy holidays!
Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-04-07T07:17:00.001-07:00

Designer of the Week: Ali Fatourechi

Thank you to Ali Fatourechi for creating Genetic Denim- finally a denim line that flatters every body type! It is really one of the hottest jean lines in the market right now. He has created a denim line that combines global fashion trends and individuality of fit and wash to tailor denim to your body, all the while making it the softest denim in the industry.

Ali Fatourechi started in the denim business in 2000 by creating a grassroots denim line- one of the first in the business. He wanted to speak directly to the consumer and did this by creating Mobile Denim, a premium denim company that visited college campuses across the country, thus starting a trend! After meeting with over 20,000 consumers he really got to know the customer on an intimate basis and developed a clear vision for his brand.

With nostalgia for the bohemian yet basic denim styles of the 70’s Ali has created a denim line with life and timeless appeal. Genetic pays homage to centuries past while remaining modern with their edgy silhouettes. They have mastered the art of creating a line that accentuates assets rather than forcing everyone into the same mold. They have introduced some fabulous spring styles like deep purple, hot pink and distressed skinnies, and awesome boyfriend shorts that just hit the floor at the Lab!!

Check out AMAZING Genetic Denim Now!

Trendsetter of the Week

2009-04-07T07:15:00.002-07:00

Trendsetter of the Week: Ashley Tisdale

We fell in love with Ashley Tisdale when she played the role of Sharpay in Disney’s High School Musical 1, 2, and 3, but who knew that now we would be flipping over her style?!

What we love is that Ashley can has multi-dimensional style and she looks age appropriate yet fun and trendy all the while. We love that never know which route or look Ashley may taken on a given day! There have been days where we have caught her looking punk rocker chic by wearing distressed denim and tons of layered scarves and cardigans, we have also seen her in a boho hippie style wearing a gypsy 05 maxi dress and a fedora, but we also love when she whips out her ultra girly mini dresses like she did to the premier of HSM3!

Ashley knows that to achieve a cool and mature look she doesn’t need to be revealing and wear tight fitting and busty clothes. Instead she opts for the newest and coolest denim, wears her hair in fun wavy tousled looks, and accessorizes with over sized bags, raybans, and cool jewelry.
We <3>

Events at Owl's Lab

2009-04-07T07:15:00.001-07:00

Holiday -Ready Dresses for under $315!!!
Joie Kenzie Belted Dress, $268
Rory Beca Hymphus Cross Back Dress, $275
Tibi Secret Garden Dress $312
Myne Regan Dress, $315

Holiday -Ready Seperates for under $215!!
Joie Alicia Tank Multi, $128
Rory Beca Europa Two Layered Skirt, $215

Holiday -Ready Accessories & Bags!!
Feather Light Brigade Headbands, $100
Botkier Trigger Medium Satchel, $610

Owl's Lab in the News

2009-04-07T07:14:00.001-07:00

Owl's Lab in the News:

A Close-up look at Owl's Lab was featuren on whatwear.com!

Click the link below to check out this article!

http://www.whatswear.com/welcome-to-the-owl-lab/

Owl's Lab Weekly Fashion Newsletter: Week of March 30th!

2009-03-30T14:16:00.003-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter. Owl's Lab is beaming of warmth and color this month with hot new arrivals of DVF dresses and swimwear, Joie floral dresses and tops, Rory Beca girly camis and belted dresses, and Bindya scarves! Summer is officially in the air!!

This week we are featuring a new arrival to the Lab, Diane Von Furstenberg, as our Designer of the Week, we are taking a looking at hot and classic Trendsetter of the Week, Reese Witherspoon, and we show our Owl's Lab fans what the Owl's Lab girls think is HOT HOT HOT in our Events at Owl's Lab Section.

We are also excited to announce the addition of our "Owl's Lab in the News" section which will keep you informed of where Owl's Lab is getting noticed in the weekly magazines and tabloids!!

Enjoy this week and Happy April!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-03-30T14:16:00.001-07:00

Designer of the Week: Diane Von Furstenberg

It is astonishing to think that Diane Von Furstenberg has been around for almost 37 years and after all of that time is currently one of the hottest contemporary lines on the market!! The line Diane Von Furstenberg was founded by the designer in 1972 and over time has evolved into a global luxury lifestyle brand with a complete collection of ready-to-wear, swim, accessories, footwear and handbags.

Diane Von Furstenberg, known to most as DVF, began with a simple chic wrap dress, and since its-re-launch in 1997, has once again taken the spot as a forerunner in the fashion world with hot trends and must-have items. In 2005, Diane was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA) for her impact on fashion, and one year later, was elected the CFDA's new president. In 2008, DVF took the spotlight in world of television while two members of the cast of the MTV show “The City” took positions at DVF’s corporate office in the Meatpacking district in NYC. Having this tie between some of the best dressed NYC socialites as well as having actual appearance on the show reinforced the fact that DVF is still as hot as can be in the fashion world.

Owl’s Lab is excited to announce the arrival of DVF at our store, and what better to kick off this launch with the hottest bikinis, cover-ups, and silk maxi dresses. Her spring 2009 line is colorful line of bright colors that fuses together a mixture of Nantucket preppy and Bohemian chic silhouettes, while her bikinis are gorgeous prints and fabulous tan lines!

Come to Owl’s Lab now to check out the latest of DVF’s collection.

Trendsetter of the Week

2009-03-30T14:15:00.003-07:00

Trendsetter of the Week: Reese Witherspoon

Wondering what to wear to an event where you need to look glamorous and elegant, yet want to have some element of style? Look no further than Reese Witherspoon. Reese will always be in our mind an icon much like Jackie O standing for class and sophistication in all of her fashion choices. Recently during the premieres of Monsters vs. Aliens, Reese has been looking better than ever as she has traveled across the globe promoting her film. Coming of age, (she recently turned 33), she has taken her classic style to another level by adding some of the most modern styles of shoes and embellishments to her usual flattering silhouettes. For example in the UK, she wore a classic black Prada dress but mixed it up with accents at the neck of ornate embroidery, opaque tights and woven satin booties. Then at the movie’s premier in LA, she wasn’t afraid to throw sequence in the mix with her classic high-necked look by wearing a green and silver sequence Rodarte dress and two-tone Balenciaga pumps. As for Reese’s casual looks, Reese always prioritizes comfort but manages to stay trendy when out on errands or low-key dates with bf Jake Gyllenhal. She does so by choosing causal lines like Current/Elliott boyfriend jeans, oversized tunics, and tops.

Events at Owl's Lab

2009-03-30T14:15:00.001-07:00

Events at Owl's Lab:

What's HOT HOT HOT; check out the Owl's Lab girls picks:

Hottest new Jean: 7 For All Mankind, Roxanne Tribal Skinny, $235

Hottest Floral Dress: Joie, Karla Dress, $318

Hottest Maxi Dress: Gypsy 05, Mia Maxi Dress, $144

Hottest Summer Jacket: Current/Elliot Motorcylce Jacket in Natural Denim, $268 (as seen at right on Denise Richards)

Hottest Summer Cross Body Bag: Botkier Trigger Moto Clutch, $395

See these and more in the What's New Section!

Tibi Backless Ruffle Shift Dress, was $434, now $304

Twelfth St by Cynthia Vincent Deep V Neck Blouse, was $398, now $278

Rory Beca Yonder Scarf Sweater, was $420, now $290

Vena Cava Sarcophagus Romper, was $362, now $253

Owl's Lab in the News

2009-03-30T13:44:00.001-07:00

Owl's Lab in the News:

Owl's Lab was featured in USWeekly.com for Denise Richards shopping at Owl's Lab

Kourtney and Khloe Kardashian were spotted shopping at Owl's Lab in IN TOUCH Weekly

Owl's Lab Weekly Fashion Newsletter: Week of March 23rd!

2009-03-24T10:10:00.001-07:00

Welcome to the Owl's Lab Weekly Fashion Newsletter.
This week we are featuring the designers of our favorite comfy V-Neck tees and leggings line LNA, Lauren Alexander and April Leight. We are also featuring Zoe Kravitz , the new Indie Film It Girl as our Trendsetter of the Week.

We have tons of HOT new arrivals that will keep us motivated to keep trucking through these bitter cold 'spring days' from amazing handbags by Botkier, gorgeous floral pieces by Tibi, and colorful scarves by Bindya!
Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-03-24T10:06:00.000-07:00

DESIGNERS OF THE WEEK: LAUREN ALEXANDER and APRIL LEIGHT of LNA

LnA was founded in 2007 in Los Angeles by partners Lauren Alexander and April Leight after meeting in Hollywood in their early twenties. They “realized that they both were fans of the simple basic tee and could not find it to go with their jeans for the day or a skirt for the night."*

After coming up with a concept of a man’s tee that was flattering on a woman, they launched the ‘Boyfriend Tee Collection’. “We wanted to design the perfect basic, the new staple for every woman’s wardrobe. Our goal was to create the new lifestyle t-shirt that mastered fit, versatility, and color range” said Lauren. It was then that “LNA had become a line that is simple and understated chic”* April adds. It paid off quickly, their first collection was snatched up by the trendsetting boutiques and major department stores across the world in under a year.

In 2008, LNA decided to expand onto other hot items such as the leggings, 80s inspired hoodies, cardigans, and super fine cotton henleys for both men and women.

LNA has an incredibly loyal celebrity following; women followers include: Charlize Theron, Jessica Biel, Jessica Alba, Mary Kate and Ashley Olsen, and Nicole Richie. As for the men, Jeremy Piven, Gavin Rossdale and Ryan Phillippe love the tees.

We at Owl’s Lab heart LNA from their insanely comfortable v-neck to their zipper and riding leggings that we find ourselves living in. We truly appreciate these girl’s visions for making fashion comfortable yet flattering!

Check out this Hot Line HERE!

*www.lnaclothing.com

Trendsetter of the Week

2009-03-24T10:05:00.003-07:00

TRENDSETTER OF THE WEEK: ZOE KRAVITZ --- The new Indie Film It Girl

She may have a famous last name, but Zoe Kravitz is making her first name famous on her own! Of course we shouldn't expect any less from this celeb span as her father, Lenny, has always been on the forefront of style with his all denim looks and rocker appeal! Zoe is all on her own though these days, hanging in tight Hollywood circles with the likes of Danny Masterson and Agnyess Deyn.

Zoe's represents the new indie, hollywood hipster - embracing bright colors, vintage prints and childlike accessories - her head to toe looks getting her on best dressed lists all over town. Whether she's getting creative with feathered or braiding headbands, mixing prints or carrying an uber bright clutch, her style is super spunky yet kind of sexy! One thing I admire about her trendiness is she can go from grungy hipster to old Hollywood glamour without looking like she is having an indentity crisis! She actually reminds me of a young Rachel Zoe!

It's easy to get Zoe's look if you take tips from her outfits here: Get a cropped black blazer and throw it over a relatively simple outfit - add a bright accessory like a red beret or yellow clutch to complete the look. Pair knee-high suede boots with a mini cotton dress and some long necklaces....I saw Lindsay Lohan do this recently and it looked equally adorable! The one thing you really need to be a Hollywood hipster- the confidence to rock your quirky style! Don't be afraid to test your fashion boundaries...it may get you on next years best dresses list!

xoxo Ash

Events at Owl's Lab

2009-03-24T10:05:00.001-07:00

NEW ARRIVALS:

BOTKIER HANDBAGS

LNA LEGGINGS AND TEES

BINDYA SCARVES

TIBI DRESSES AND TOPS

Owl's Lab Weekly Fashion Newsletter: Week of March 16th!

2009-03-17T13:54:00.001-07:00

Welcome to our Owl's Lab Weekly Fashion Newsletter.

This week we are featuring Designer of the Week: Eugenia Kim as we bring in some of her amazing summer headbands and belts, Trendsetter of the Week: Kate Bosworth, and we show our favorite picks from the new arrivals!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-03-17T13:51:00.000-07:00

DESIGNER OF THE WEEK: EUGENIA KIM

Eugenia Kim didn’t react as most girls would after a bad haircut…. most girls would cry or head right back to the salon to try and have the damage repaired…. Eugenia on the other hand opted to simply shave her head! With this new ‘do’, Eugenia got the idea to make a feathery cloche in her millinery class at Parson’s with the hopes of it resembling hair for her new bald head. One day soon after, when out on a shopping trip in Soho, two store owners inquired about the headpiece and asked if they could set up appointments to see the “line”. She quickly headed home and designed two styles in a ton of color ways and within a week, her cloches were featured in the front windows of Bond 07 and Selima Optique in Soho and by the end of the month, Barneys had placed their first order. One year later Eugenia opened her own store in the east Village where she expanded her collection to include women’s and men’s hats, cloches, and bridal headwear. Now her line has expanded to include a variety of headbands and scarves, fashionable hats and fedoras, and belts! Eugenia Kim’s pieces are gorgeous and without fail are the perfect outfit completers! This spring with headbands and boho-chic being all the rage, we know that her headwear will be a huge hit in our Owl’s Lab store!

Trendsetter of the Week

2009-03-17T13:50:00.001-07:00

TRENDSETTER OF THE WEEK: KATE BOSWORTH

Black White and Grey All Over...

Kate Bosworth has proven time and again that color is totally overrated. I just went through pages and pages of photos of the beautiful and rail thin Bosworth, and the one consistency is her identification with Black, White and on some occasions Grey and Tan. Yet looking through each photo here, there's nothing even remotely boring or dated about Kate's style. Each of her looks is effortless and fresh, but at the same time vintage inspired.
Kate is a totally closet vintage junkie!

I have to say I can really relate to her in both aspects of what makes her fashion clock tick. For one, I have a closet chalk full of white, black, grey and tan, with an occasional pop color thrown in. I think that you can mix multiple blacks to achieve an uber stylish look (as she proves). You can do the same with white and grey - tan on the other hand shouldn't be your focal color. Secondly, she uses vintage style accessories, like a loose braided belt or chain shoulder bag, to give her outfits hipster edge.

Kate's totally ahead of the fahsion curve. She was doing the vest before it became the "it" item of this years Fall 2009 runways, she donned a Chanel sequined bustier dress ahead of the bustier trend that's all over Owl's lab right now and she started wearing men's blazers even before Ashley Olsen!

Kate, you are a total trendsetter - keep on giving us your signature look - we'll be watching!

Events at Owl's Lab

2009-03-17T13:48:00.000-07:00

New Arrivals:

Hot headband: Eugenia Kim, Abstract Reversible Headband, $8

Amazing Romper:Ali Ro, Romper, $156

Adorable Jean Short: 7 for all Mankind, Roll Short, $148

Hot new shoes: Mystique, Gladiator Thong Sandals, $134

Sexy Maxi: Tibi, Halter Gown, $660

Hot New Designer: Allison Wood Handbags sold EXCLUSIVELY at Owl's Lab and Barneys! Studded Classic Bucket, $550

Owl's Lab Weekly Fashion Newsletter: Week of March 9th!

2009-03-09T08:53:00.001-07:00

Welcome to our Owl's Lab Weekly Fashion Newsletter. Mark your calendars because this Saturday we are having a Genetic Denim Trunk Show at Owl's Lab with tons of amazing hot spring denim trends!! Owl's Lab is extremely excited to announce that for the first time ever we will also be selling a few styles of men's denim, so bring around your husbands, boyfriends, and friends alogn to check it out from 12-5!!

This week we are featuring Designer of the Week: Moise Emquies, Founder & Designer of Splendid and Trendsetter of the Week:.
Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-03-09T08:52:00.001-07:00

DESIGNER OF THE WEEK: MOISE EMQUIES, Founder & Designer of Splendid

Would you ever have imagined that one of the most successful and comfortable lines on the market came from a man who had absolutely no fashion experience? Moise Emquies began designing t-shirts as a side evening job for his friend’s store while awaiting the results to his California Bar exam. Eventually this part time t-shirt designer would become the founder and designer of the amazing line with amazing basics season after season, Splendid.
When Emquies began designing for his friend’s store, rather than focusing of patterns and pictures, he focused on finding the softest fabric, so he began studying textiles to educate himself. His first t-shirt line sold out immediately causing Emquies to become intrigued by this concept of experimenting with new fabric combinations.
This led to the creation of his first fashion company, Leopold, which he owned for nine years. It was also through Leopold that Emquies met and hired Pamella Protzel, the woman who would become the head designer for another label he currently owns, Ella Moss.
“After an exhaustive ten year search, Emquies finally discovered the right combination: 50% supima cotton (a luxurious cotton that gives the fabric body) and 50% micro modal (a form of rayon that is super soft and deeply absorbs dyes). It was then that Emquies finally decided on a name for his new t-shirt collection: Splendid.”
Emquies stated, “I had finally found a way to create the perfect t-shirt, a t-shirt deserving of the name Splendid, the ultimate, the best.”
To this day, Emquies has continued to impress his audience with lightweight and soft fabrics, basics that we buy season after season, and prices that are affordable and incredibly reasonable. The latest spring 2009 collection features his usual comfy favorites and also stylish pieces like oversized vests and burnouts that we are obsessed with!

Trendsetter of the Week

2009-03-09T08:51:00.001-07:00

TRENDSETTER OF THE WEEK: HEIDI KLUM

Move over Angelina Jolie, there's a new world-loving, endearing, charming and talented mother on the rise! Heidi Klum.

We've watched Heidi over the years evolve from fashion model to style icon, as the host of Project Runway, the face of Victoria Secret and the mother of Seal's children. She has soared to new heights these last couple years, and her confidence and knowledge of the industry has begun to show in what she wears both on the show and on the streets.

Heidi loves her jeans (the J Brand "lovestory" look phenom on her) and tees, and is stellar at the tunic and leggings look! I die over her sequined tunics (Elizabeth & James, one of our faves) shown here, which is layers over skinnies or Kova & T leggings and adds punch with beautiful jackets or blazers. Think about it ladies...you have these outfits in your closet, its just a matter of putting them together like she does!

Note: I keep seeing the essentiality of the "IT" Bag from week to week, so this week you need to go out and get a really HOT handbag! Consider it an investment...and when you are flinching at your indulgence, remember ladies, what Heidi taught you!

Events at Owl's Lab

2009-03-09T08:40:00.000-07:00

This is what’s going on this week in the lab!

Upcoming Events:
THIS SATURDAY March 14, 2009 from 12:00 to 5:00 pm Owl's Lab will be hosting a Genetic Denim Trunk Show. Get your spring denim ready with hot distressed boyfriend jeans, jean shorts, white skinnies, purple denim, and more! If you have not tried Genetics before, here is your chance to try to most comfortable jeans on the market!! This event is open to the public and cocktails will be served! Contact: amanda@owlslab.com with any questions!

New Arrivals

Elizabeth & James
Cascade Dress, $275Dip Dye Cohen Shirt, $244

Vena Cava
Heka Dress, $404
Occult Romper, $455

Daughters of Revolution
Butterfly Long Dress, $254

Amrita Singh
Assorted Bangles Set, ONLY $35!!

Check out whats new HERE!

Owl's Lab Weekly Fashion Newsletter: Week of March 2nd!

2009-03-02T10:36:00.001-08:00

Welcome to our Owl's Lab Weekly Fashion Newsletter. Can you believe that March has begun?! With all of the cold weather this year we were having a hard time preparing for spring, but with a TON of hot new arrivals by Rag & Bone, Elizabeth & James, and La Rok, the transition just got a LOT easier!!

This week we are featuring Designer of the Week: Elizabeth and James which has AMAZING new product this season and Trendsetter of the Week High School Musical Star and blooming fashionista Vanessa Hudgens. We have also exciting new events coming up at the lab and are pleased to announce the winner of our VIP luxury giftbag! Check this all out below!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-03-02T10:30:00.002-08:00

DESIGNER OF THE WEEK: ELIZABETH & JAMES

“Elizabeth and James brings a couture sensibility to the contemporary customer. Seeking to narrow the gap between designer and contemporary clothing, Ashley and Mary-Kate Olsen act as muses and co-designers on this new fashion label. Inspired by the mix of uptown and downtown, masculine and feminine, and casual and dressy, the Elizabeth and James collection is unique in the mixture of androgynous menswear inspired blazers and shirts with delicate mini-dresses, feminine detailing, sequins and unusual fabrics. Look to Elizabeth and James for fashion forward styles made effortless.”*

We have loved Mary-Kate and Ashley ever since the days of Full House, but in these last few years we have become absolutely obsessed with them as fashion icons. They always seem to take styles we know and love and mix them in a way we never imagined would look so good. We were not surprised that when they launched Elizabeth and James we would be obsessed, and season after season we have continued to have been impressed. For this spring 2009 season Elizabeth and James does a fabulous job of putting together a collection of extremely girly pieces with edgy rock pieces. They recommend pairing a floral Lily Puliitzer-esque dress with a funky rock-n-roll cropped leather jacket. They also mix up girly style with menswear inspired oversized vests and blazers yet with a tapered touch in the sleeves or waist so our femininity can still shine through. We are loving these pieces for spring.

*http://www.elizabethandjames.us/

Trendsetter of the Week

2009-03-02T10:30:00.001-08:00

TRENDSETTER OF THE WEEK: VANESSA HUDGENS

I have a tendency to tear photos out of the weeklies when I see a celeb in a "look" I love. I know, it's a little high school of me, but I stick these photos away in my little fashion diary (bought for under $9 at Barnes and Noble) and use them for inspiration when I'm feeling icky about my fashion.

Anyway, I've started to realize that Vanessa Hudgens is my new style icon! Is that normal? I am years older than her (shhh don't tell) but I'm mesmorized by her ethnic pieces, effortless layering, and consistency with staying trendy. She does it on a young girls budget too, not that she needs to!

Layering is practically essential to becoming a style icon these days! Everyone who is noteworthy for their style is equally noted for heavy accessories, chunky knits, and outwear always included: Vanessa being no exception.

I think I have finally unlocked the key to effortless layering. You may layer away, but if you do not include ONE "KEY, OF-TREND" item in your look, you will just look as boho as the bum on the street. Note in these photos: the fringe bag by J. J. Winters (coming soon to the Lab), her motorcycle leather jacket, her grey kimono sweater (NOTE KIMONO'S ARE INSANELY HOT RIGHT NOW), her scarf, her beret and the slouchy boots were all "KEY, OF-TREND" pieces at the time she donned them. She doesn't wear them all at once, she keeps it simple by including just ONE.

I feel a sense of accomplishment today knowing that layering is actually really simple if you work by this one rule: you always need one key, of-trend piece!

Thank you Vanessa Hudgens!!

Events at Owl's Lab

2009-03-02T10:29:00.001-08:00

This is what’s going on this week in the lab!

New Arrivals - the Owl's Girls Pick the best piece for all essential categories:

Best Blouse: Elizabeth & James Lilian Blouse, Pink, $308

Best Deal: La Rok Marina Top, available in ink and milk, ONLY $128!
Most Trendy Item: La Rok Navigation Vest, ink, $128

Favorite new Denim: Genetic Shane Skinny in Torn, $220

Comfiest Sweater: Rag & Bone Long Cardigan, Ivory, $242

Check these out in our NEW ARRIVALS category!

Upcoming Events:

Genetic Trunk Show, Saturday March 14, 2009 from 12:00 to 5:00 pm.

Join celebs like Bar Rafaeli and grab a pair of Genetic jeans at our Genetic Denim Trunk Show! Owl's Lab will be showcasing over 10 styles of denim from fashionable distressed styles to classic comfortable shane skinnies that we LOVE! If you have not tried Genetics before, here is your chance to try to most comfortable jeans on the market!! This event is open to the public and cocktails will be served!

Contact: amanda@owlslab.com with any questions!

CONGRATULATIONS to MARILYN OSBURN the winner of our VIP Luxury Giftbag:

This gift bag includes a designer handbag, LNA T-shirt, Boy Meets Girl product, accessories, a scarf and more, worth at least $1,000!!

Owl's Lab Weekly Fashion Newsletter: Week of February 23rdth!

2009-02-25T06:46:00.001-08:00

Welcome to our Owl's Lab Weekly Fashion Newsletter. This week in honor of the recession, Owl’s Lab is having a HUGE sale of 40% OFF EVERYTHING both in-store and online because we understand that we girls always needs a few new pieces even if our budgets a little bit tighter than we would like it to be! Enter code: RECESSIONISTA to redeem 40% off online now through Thursday, or hop into the Owl's Lab store where the sale will be going through Friday! Also, mark your calendars because this Saturday is the Carlos Falchi Trunk Show from 12-5 where we will be offering over 15 styles of bags!! Now head to the rest of the newsletter to check out our Designer of the Week: Vena Cava which has hot new arrivals at the Lab and our adorable duo mom and tot trendsetters Katie and Suri.

Happy Shopping!!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-02-25T06:44:00.001-08:00

DESIGNER OF THE WEEK: VENA CAVA

The two designers behind the brand Vena Cava are Lisa Mayock and Sophie Buhai who originate from South Pasadena, Los Angeles. The two girls moved to NYC to attend the Parsons School of Design and just three weeks after graduating began designing the first collection of Vena Cava on their living room floor. They took a great amount of inspiration from ‘Indian draped clothing and colonial tailoring’ and loved adding embellishments they had on hand such as jewelry and buttons. Since their launch in 2003, they have had a great amount of success; one of their biggest feats was recently when they were named the runner up at the CFDA/Vogue Fashion Fund. This honor gave them $50,000 to invest in their label, enabling the label to explode and move out of their living room and into massive loft in downtown NYC. These two girls story is truly a fairy tale dream come true for two young designers with a vision.

Trendsetter of the Week

2009-02-25T06:37:00.000-08:00

TRENDSETTER(S) OF THE WEEK: KATIE HOLMES & SURI CRUISE

First of all, if you were married to Tom Cruise, you would want to take his last name! So, my real question is, is Katie Holmes official Kate Cruise?

Secondly, regardless of the bad press Tom gets, he has the most adorable and fantastically fashion-fabulous family I have ever seen! The bottom line is, we all die to see what Katie and Suri will wear next, and thus this week is dedicated to style makers, Katie and Suri, Mom and Tot.

Other famous fashionistas are following in Kate and Suri's footsteps, such as Nicole and Harlow, but Kate and Suri take the cake when it comes to the most famous mother and daughter trend makers. Not only do they typically match, but they are also always wearing the latest hot trends, like stripes, waist belts, boyfriend jeans, baby doll dresses, animal prints, hats and darling ballerina flats. Katie and Suri Cruise are classic beauties with classic style, and the best way to steal there looks is to hone your own Jackie O and get to work on the traditional yet edgy woman inside you.

Two things about Kate and Suri's trendiness stands out to me: 1) they are an example of the Hollywood baby boom to which we must all comply and 2) matching with your child is now HOT HOT HOT!

So grab your matching tees, trench coats and trousers and go out for a day on the town, shopping and lunching!

Events at Owl's Lab

2009-02-25T06:27:00.000-08:00

This is what’s going on this week in the lab!

SALE * SALE * SALE

In honor of the recession, Owl’s Lab is having a HUGE sale of 40% OFF EVERYTHING both in-store and online so we can all stay incredibly fashionable without killing our wallets!

Online, now through Thursday, Feb 26th, enter the code: RECESSIONISTA at our online checkout and you will receive 40% OFF EVERYTHING you order (which means an additional 40% off all sale items!)

New Arrivals:
-Vena Cava, Horizon Dress, $455

-Vena Cava, Druid Dress, $365

-Vena Cava, King Tut Short, $264

THIS SATURDAY:
Owl’s Lab will be hosting a Carlos Falchi Trunk Show on Saturday, February 28th from 12:00 to 5:00 pm. See a fabulous assortment of handbags by Carlos Falchi and refreshments will be served. This event is open to all and will take place at our Owl’s Lab store.

Owl's Lab Weekly Fashion Newsletter: Week of February 16th!

2009-02-15T11:01:00.001-08:00

Welcome to our Owl's Lab Weekly Fashion Newsletter.
This week it is fashion week in NYC and the city is hustling and bustling with fashion galore! With all of these exciting things taking place, it definately got us in the mood to look at Designer of the Week Bryna Nicole, take a look at no other than the fabulous trendsetters Nicole Richie and Rachel Zoe, and take a look at our hot new product, in which our very own Owl's Girls chose their favorite pieces! Also don't forget that Sunday marks the last day to enter to win a $1,000 VIP Luxury Gift bag! Happy Fashion Week!
Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-02-15T10:42:00.000-08:00

DESIGNER OF THE WEEK: BRYNA NICOLE

When Bryna Nicole began designing handbags, her goal was to ‘create a stylish handbag collection that portrays the mood of the woman carrying the bag. This mood can be confident and strong, innocent or playful –and it is always a little funky and somewhat functional. The woman that she designs for has a strong personal style and is fashionable and worldly.’
Bryna Nicole Hubbs was born and raised in the San Francisco bay area. After graduating from UCLA, her interest in fashion was stronger than ever and she moved to San Francisco's marina district and enrolled in the Fashion Institute of Design and Merchandising. She started working as a stylist and fashion consultant at a popular women's clothing boutique. She was able to cultivate her passion for putting the perfect outfit together and offered her services to many high-end clientele in the area. She found, however, that the perfect outfit was never complete without the perfect accessories. This bag, unfortunately was hard to find, thus the first collection of Bryna Nicole handbags was created.

Bryna’s bags have become all of the rage since Blake Lively took to her classic Loyola Satchel on the set of Gossip Girl and was caught wearing it around off the set in NYC. Bryna Nicole handbags have been featured on seasons 1 and 2 of Gossip Girl and have been seen on stars like Michelle Trachtenberg and Aubrey O’Day . Luckily Owl's Lab and Bryna Nicole have developed a strong partnership and Owl's Lab is proud to say that they have a Bryna Nicole Exclusive (which is pictured on Blake Lively above). Grab this HOT gossip girl favorite by clicking this link: Owl's Lab!

Trendsetter of the Week

2009-02-15T10:39:00.000-08:00

TRENDSETTER OF THE WEEK: NICOLE RICHIE and RACHEL ZOE

Gone are the days of Myspace and TMZ trash talking?
…Remember the good old days when Nicole Richie posted the following about Rachel Zoe on her Myspace?
Monday, November 27, 2006 X-RAY BLIND ITEM: What 35 year old raisin face whispers her order of 3 pieces [sic] of asparagus for dinner at Chateau every night, and hides her deathly disorder by pointing the finger at me, and used her last paycheck I wrote her to pay for a publicist [sic] instead of a nutritionist?  HINT: Her nickname is lettucecup...
WOW, it’s pretty amazing how women get so nasty and then give it a year and become besties again! We can be rough ladies, let’s dedicate 2009 to being kinder to our fellow females, huh?!
Trendsetters of the Week Nicole Richie and Rachel Zoe are donning the hottest new trend of February – making up with your besty and looking Boho Chicilicious while doing it!! Haven’t you noticed that this is a super hot trend in Hollywood right now? Allowing bygones to be just that amongst Hollywood’s best layered and accessorized fashionistas?
In order to fit in with Nicole and Rachel’s sizzling new trend, one must take note of a couple important trendsetting tips: you must own a floral maxi dress, you must make up with a feuding best friend, you must have long messy curls and you must wear bangles!!
I get excited over this trend because I myself am a bohemian chic follower, and “I die” over many of Rachel Zoe’s looks. Regardless of if we have “personal” issues with her, she has created a look amongst the young Hollywood generation that will last for years to come. And Nicole Richie, with her svelte frame, always looks fantastic in her layered tops and tiny shorts. We forever heart the seventies with these ladies around.

Events at Owl's Lab

2009-02-12T14:58:00.001-08:00

This is what’s going on this week in the lab!

FASHION WEEK GIVEAWAY!!!! ENTER TO WIN A FREE SPRING 2009 OWL’S LAB LUXURY GIFT BAG!! This gift bag includes a designer handbag, LNA T-shirt, Boy Meets Girl product, accessories, a scarf and more, worth at least $1,000!! Easily follow this link GIFTBAG before Sunday, February 22nd, Create an account, and you will automatically be entered to win these amazing free products! The winner is chosen randomly and will be contacted on Monday, February 23rd!

New Arrivals:

Ashley’s Pick: Bryna Nicole Harlow Cross Body Bag, Black Snake, $460
Mia’s Pick: Myne Margo Bib Blouse, White, $190
Amanda’s Pick: Foley & Corina Mid City Tote, Grey, $464

Sweet Sale Steals:

-Sharon Segal Scoopneck burnout, was $130, now $97.50

-Sharon Segal Long Sleev V-Neck, was $130, now $97.50

-Sharon Segal Thermal V-Neck, was $116, now $87

Upcoming Events:
Owl’s Lab will be at the Nintendo DS Spa Suite in the Bryant Park Hotel to host a Fashion Week event. Attendees will receive free Owl’s Lab goodies as well as Sephora spa treatments! This will be taking place Monday through Friday, February 16th to 20th from 11:00 am to 7:00 pm. For more PR information, email amanda@owlslab.com

Owl’s Lab will be hosting a Carlos Falchi Trunk Show on Saturday, February 28th from 12:00 to 5:00 pm. See a fabulous assortment of handbags by Carlos Falchi and refreshments will be served. This event is open to all and will take place at

our Owl’s Lab store.

Owl's Lab Weekly Fashion Newsletter: Week of February 9th!

2009-02-11T07:50:00.001-08:00

Welcome to Week Two of our Owl's Lab Weekly Fashion Newsletter.

This week we have focused in on our favorite Australian Designers of Sass & Bide, took a look at hot trend-setter Jennifer Hudson's style, and have a plethora of exciting events going on at the Lab including a chance to win a $1,000 VIP Luxury Gift bag! Have fun catching up on the latest at the lab!

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-02-11T07:34:00.000-08:00

DESIGNER OF THE WEEK: SASS&BIDE

Sass & Bide is a fashion line based out of Australia that was founded by friends Sarah-Jane Clarke and Heidi Middleton in 1999. “Upon returning from the stalls of Portobello Road markets in London, the pair arrived in Sydney in 1999; filled with optimism, they aspired to start their own label. The primary choice of name 'folk' was unavailable and with less than 24 hours remaining until they lost their $100 deposit, the name "sass & bide" was coined by combining both of their nicknames.”* The label began by focusing on unique denim designs and then within two years expanded into two seasonal ready-to-wear collections. Sass & bide went on to be the first Australian designers to be invited to show their collection at New York Fashion Week and since then has become a favorite for its individuality and quirkiness. Today three lines exist: Sass&Bide, S&B, and Sass & Bide Denim.

*Wikipedia

Trend-setter of the Week

2009-02-11T07:31:00.000-08:00

TREND-SETTER OF THE WEEK: JENNIFER HUDSON

In a triumphant return to her public image and to her music career, Jennifer Hudson shows us how to make a comeback in style. Not that she needed a comeback, because of the unspeakable tragedy that lead her to take time off, but JH shows us that Hollywood Glamour is alive and well.

Both her recent appearances in casual and evening attire have wowed the Owl's Lab staff. She seems to be glowing, healthy, happy and ready to take on her first solo tour coming this April.

Jennifer Hudson not only shows us that Hollywood Glamour will always be a trend, but that love (from her fiance), rest and reflection are just as good a trend as any.

For her attire, the military style - glammed up - at the Superbowl was one of our favorite transitional looks of the month. And then she looked chic as can be in a white, silver, and black color block dress- color blocking is a technique that will become huge this spring- way to go JH for being a fashion forecaster!

We look forward to seeing Jennifer's tour ensembles - she always looks at ease and dressed to the occasion.

Events at Owl's Lab

2009-02-11T07:04:00.000-08:00

This is what’s going on this week in the lab!

FASHION WEEK GIVEAWAY!!!! ENTER TO WIN A FREE SPRING 2009 OWL’S LAB LUXURY GIFT BAG!!
This gift bag includes a designer handbag, LNA T-shirt, Boy Meets Girl product, accessories, a scarf and more, worth at least $1,000!! Easily follow this link GIFTBAG before Sunday, February 22nd, Create an account, and you will automatically be entered to win these amazing free products! The winner is chosen randomly and will be contacted on Monday, February 23rd!

New Arrivals:
KAIN oversized T-shirts and Tanks all under $100! A favorite to celebrities like Rihanna, Lindsay Lohan, Jessica Simpson, Vanessa Hudgens, Kim Kardashian, and Lo Bosworth!

Sweet Sale Steals:
· Sretsis Velveteen Overall, was $398, now $238
· Sretsis Feathered Full Collar Dress, was $622, now $187
· Adam Lippes Tank Dress, was $438, now $262.80

Upcoming Events:

Owl’s Lab will be at the Nintendo DS Spa Suite in the Bryant Park Hotel to host a Fashion Week event. Attendees will receive free Owl’s Lab goodies as well as Sephora spa treatments! This will be taking place Monday through Friday, February 16th to 20th from 11:00 am to 7:00 pm. For more PR information, email amanda@owlslab.com

Welcome to the Owl's Lab Weekly Fashion Newsletter!

2009-02-03T12:09:00.000-08:00

Happy and Healthy 2009! This year, Owl's Lab kick's off our Weekly Fashion Newsletter, a way to keep keep you informed! What is the purpose of the Fashion Newsletter? When we launch or bring in a new brand at the Lab, the stories and success of that designer inspire us, and we want to pass those stories on to you. Voila, we created the Designer of the Week.

How do fashion trends begin, you ask? We've instituted a section in our newsletter dedicated entirely to talking about Trendsetters who inspire us and a step-by-step on putting together the latest trend, making your life easier. Lastly, we've revved up our Trunk Show calendar, sales and events this year, and we wouldn't want you to fall behind! So scroll down each week and check out the "Events at Owl's Lab." We hope you enjoy our two sense on the hottest new designers, trends and events!
Xo,
Owl's Lab

Shop online on our website at: http://www.owlslab.com/

Designer of the Week

2009-02-03T12:01:00.001-08:00

DESIGNER OF THE WEEK: SONIA RYKIEL

Sonia Rykiel was born in Paris, France in 1930. Sonia was married to the owner of a boutique which sold his own label entitled “Laura”. In 1962, Sonia couldn't find any soft sweaters to wear when she was pregnant so she used a supplier that her husband used and designed her own first maternity dresses and sweaters.

As a result, the sweater has become Sonia’s symbol and she was crowned "Queen of Knits" by the Americans in 1967. Her first creation was called the “Poor boy Sweater”, and she started selling it from her husband’s label "Laura". When one of her sweaters made the cover of ELLE fashion magazine, she hit it huge. She later elaborated on her sweater designs and became the first designer to put seams on the outside of a garment and to print words on her sweaters, which she still uses today in her collections.

Sonia’s sweaters made a mark in the fashion world when sweaters were not considered an refined item. In 1980 Sonia was even voted one of the world's 10 most elegant women. Sonia and her daughter Nathalie just recently expanded into the United States and selectively sell their items to only the elite stores that parallel Sonia’s charm.

*information provided by Wikipedia

Trend-setter of the Week

2009-02-03T11:38:00.000-08:00

TREND-SETTER OF THE WEEK: ALEXA CHUNG

When I began researching for our new column, le trend de setter of the week, I threw out a number of gifted fashionistas to play around with as our launch lady. I wasn't looking at the obvious, because at this point we are all aware that Kate Moss creates trends. I wanted someone with that je ne se qua, that unexplainable "x" factor.

We have no idea exactly how one grows to become a famous fashionista, it's as though the planets align and the fashion gods smile on a lucky girl.

Needless to say, during my search and discovery, I found this young thing, British Socialite Alexa Chung, whose reason for notoriety is unclear, but who is indeed a trend-setter. Her semi fame has been targeted towards the hipster website, The Cobra Snake, which was created as a blog by a kid who literally just takes pictures of his hipster Hollywood friends at their parties. It's a cult thing, and if you visit http://www.thecobrasnake.com/, you will get it, because it takes work to look grungy, chic, oblivious and totally there with it, all at the same time.

So I'm calling the Trend of the Week "Grunge Glam." It is an easy look to assemble and can be put together at the drop of a hat (you'll need one for this trend), or a headband (equally popular amongst the Grunge Glam girl.)

Grunge Glam Step by Step:
1) Take either an oversize blazer - borrow your boyfriends or your dad's smallest piece - or some form of layer worthy outerwear without major details.
2) Wear either a mini dress with plenty of embellishments, print or lace OR pair a silk waist skirt with a tucked in possibly decorative slouchy tank.
3) Some form of head gear helps.
4) A shoulder bag or a square bag works well.

It's a relatively easy look to pull off ladies, and we have Alexa Chung to thank for our fashion movement this week - "Grunge Glam." PS - Alexa looks a lot like Scout Willis doesn't she?

Hope have fun making this trend your own!

Ashley Thompson, Owner

Events at Owl's Lab

2009-02-02T14:01:00.000-08:00

This week there are many exciting things going on in the lab!!

New Arrivals:
· Sonia Rykiel Chiffon Cocktail Dress, $330
· Sonia Rykiel Braided Cord Dress, $680
· La Rok Socialite Dress, $198
· Elizabeth & James Bonfire Plaid Shirt, $248
· Current Elliot Shirt Dress, $228
· Current Elliot Boyfriend Jean in Super Love Distressed, $226
Check out new arrivals at: http://www.owlslab.com/whats-new/

Valentine’s Day Picks!!
· Rory Beca Jelly Cross Back Dress with Scarf, $402
· Rory Beca Axis Contrast Strap Top, $364
· Rory Beca Chile Cross back top in Flamingo, $280
Check out our Valentine's day outfits and gift picks at: http://www.owlslab.com/valentine-s-day

Sweet Sale Steals:

· Vera Wang Lavender Label Pleated Dress, was $385, now $192.50
· Vera Wang Lavender Label Floral Cardigan, was $338 now $169.00
Check out these Vera Wang pieces and more at: http://www.owlslab.com/sale/

Upcoming Events:
· Owl’s Lab will be gifting during NYC Fashion Week at the Nintendo DS Spa Suite in the Bryant Park Hotel. Attendees will receive free Owl’s Lab goodies as well as Sephora spa treatments! This will be taking place Monday through Friday, February 16th to 20th from 11:00 am to 7:00 pm. For more PR information, email amanda@owlslab.com

· Owl’s Lab will be hosting a Carlos Falchi Trunk Show on Saturday, February 28th from 12:00 to 5:00 pm. Gorgeous handbags by Carlos Falchi will be 25% OFF and refreshments will be served. This event is open to the public and will take place at our Owl’s Lab store.