

TREND-SETTER OF THE WEEK: ALEXA CHUNG
When I began researching for our new column, le trend de setter of the week, I threw out a number of gifted fashionistas to play around with as our launch lady. I wasn't looking at the obvious, because at this point we are all aware that Kate Moss creates trends. I wanted someone with that je ne se qua, that unexplainable "x" factor.
We have no idea exactly how one grows to become a famous fashionista, it's as though the planets align and the fashion gods smile on a lucky girl.
Needless to say, during my search and discovery, I found this young thing, British Socialite Alexa Chung, whose reason for notoriety is unclear, but who is indeed a trend-setter. Her semi fame has been targeted towards the hipster website, The Cobra Snake, which was created as a blog by a kid who literally just takes pictures of his hipster Hollywood friends at their parties. It's a cult thing, and if you visit http://www.thecobrasnake.com/, you will get it, because it takes work to look grungy, chic, oblivious and totally there with it, all at the same time.
So I'm calling the Trend of the Week "Grunge Glam." It is an easy look to assemble and can be put together at the drop of a hat (you'll need one for this trend), or a headband (equally popular amongst the Grunge Glam girl.)
Grunge Glam Step by Step:
1) Take either an oversize blazer - borrow your boyfriends or your dad's smallest piece - or some form of layer worthy outerwear without major details.
2) Wear either a mini dress with plenty of embellishments, print or lace OR pair a silk waist skirt with a tucked in possibly decorative slouchy tank.
3) Some form of head gear helps.
4) A shoulder bag or a square bag works well.
It's a relatively easy look to pull off ladies, and we have Alexa Chung to thank for our fashion movement this week - "Grunge Glam." PS - Alexa looks a lot like Scout Willis doesn't she?
We have no idea exactly how one grows to become a famous fashionista, it's as though the planets align and the fashion gods smile on a lucky girl.
Needless to say, during my search and discovery, I found this young thing, British Socialite Alexa Chung, whose reason for notoriety is unclear, but who is indeed a trend-setter. Her semi fame has been targeted towards the hipster website, The Cobra Snake, which was created as a blog by a kid who literally just takes pictures of his hipster Hollywood friends at their parties. It's a cult thing, and if you visit http://www.thecobrasnake.com/, you will get it, because it takes work to look grungy, chic, oblivious and totally there with it, all at the same time.
So I'm calling the Trend of the Week "Grunge Glam." It is an easy look to assemble and can be put together at the drop of a hat (you'll need one for this trend), or a headband (equally popular amongst the Grunge Glam girl.)
Grunge Glam Step by Step:
1) Take either an oversize blazer - borrow your boyfriends or your dad's smallest piece - or some form of layer worthy outerwear without major details.
2) Wear either a mini dress with plenty of embellishments, print or lace OR pair a silk waist skirt with a tucked in possibly decorative slouchy tank.
3) Some form of head gear helps.
4) A shoulder bag or a square bag works well.
It's a relatively easy look to pull off ladies, and we have Alexa Chung to thank for our fashion movement this week - "Grunge Glam." PS - Alexa looks a lot like Scout Willis doesn't she?
Hope have fun making this trend your own!
Ashley Thompson, Owner
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